Dawson is a digital marketing expert (Search Engine Optimization, Facebook Ads, Social Platforms, Crowdfunding, etc.) with more than a decade of experience leading strategy for clients such as Sony Creative Software, LG Electronics, EA and Omniata.
Greg's knowledge of the mobile space is second to none, having lead some of the industry's top mobile companies to the top spots on the App Charts.
Dawson is versed in all aspects of the mobile industry from the overall public relations strategy to ASO, social media / community building and paid user acquisition campaigns (TapJoy, Facebook, EverySignal, Fiksu) in all categories of the mobile industry from productivity to education and gaming to lifestyle for clients such as Iddiction (Major Magnet), iStoryTime (DreamWorks, Sony, FOX) and Savings.com (Favado).
Prior to SPEC, Dawson led consumer and technology accounts for leading brands such as Red Bull, LG Electronics, M&Ms / Snickers, Konami, Image Metrics and Gnomon School for Visual Arts at leading global PR agencies such as Weber Shandwick and Ogilvy PR.