News

SPEC PR and our group of storytellers passionate about outdoor recreation are excited to officially join the Motorcycle Industry Council (MIC). https://www.mic.org/ While we’ve been involved with the MIC for years through our clients like Yamaha, we decided it was time to step up and get officially and directly invested. Not only does SPEC share […]

New Wabash RT Gravel Adventure Model and CrossCore RC Fitness Commuter Feature All-New Drive Unit, Integrated Batteries, and 28-mph Class 3 Pedal Assist Cypress, Calif. – March 3, 2022 – Yamaha Motor Corp., USA, the pioneering brand in electric bicycles, is introducing two all-new, class 3, power assist bicycles: the Wabash RT and the CrossCore RC, e-Bikes built from the ground up with

Yamaha has a couple of awesome new power assist e-Bikes that we’ve been dying to talk about ever since we first heard about them.  I like to say, as PR professionals, that we don’t tell secrets unless somebody pays us. It’s my “funny” way of agreeing to NDAs when we need to talk top secret

SPEC Supports Select National and Regional PR, Social Media and Content Creation for the National Movement to Teach Kids to Ride Bikes in Public Schools February 15, 2022 – Rapid City, S.D. /ENDURANCE SPORTSWIRE ALL KIDS BIKE® a nationwide movement of the Strider Education Foundation, and SPEC PR, a public relations agency specializing in outdoor recreation, have

It’s the end of the year, and we’re taking stock of our blessings. We’ve been fortunate again this year to have a thriving business, great clients, and the opportunity to support important causes from World Bicycle Relief to the Arthritis Foundation’s California Coast Classic and All Kids Bike. And just as we’ve done for the

Working with celebrity athletes is always fun, sometimes challenging, and can provide some cool results if the activation is right. But working with athletes who are teaching their kids life skills is another story all together. We were super stoked to spend the day at the track with a moto legend walking his kids through

Donation Made at Ride Santa Barbara 100 Funds Bikes, Curriculum, and Instruction December 07, 2021 09:00 ET | Source: Yamaha Motor Corp., USA CYPRESS, Calif., Dec. 07, 2021 (GLOBE NEWSWIRE) — Yamaha Bicycles, which recently donated $5,000 to fund the first All Kids Bike kindergarten PE program in Santa Barbara, helped students, teachers, and administrators welcome a fleet

We had a ton of fun activations in 2021, but this was one of our favorites. Our task was to create an authentic activation, test drive and content creation opportunity for our long-time partner, Yamaha, and invite a small group of core media to experience the new class-leading Wolverine RMAX 1000 lineup in the wild

Strand, Lozoya, Terry, and Tomasich win Gibraltar Challenge; Yamaha Power Assist Bicycles Awards $5,000 All Kids Bike Grant to Harding University Partnership School of Santa Barbara SANTA BARBARA, Calif. – Oct. 26, 2021 /ENDURANCE SPORTSWIRE/ Ride Santa Barbara 100 (RideSB100), the premier cycling event set on California’s Central Coast, has launched pre-registration for 2022 at a limited

Working from the seat of a bicycle isn’t for every agency, but … we’re not the typical flacks! When the Arthritis Foundation needed communications support for its California Coast Classic Bicycle Tour – a 525-mile bucket list ride from San Francisco to Los Angeles that raises over $1 million each year – our very own