Yamaha Motor Corp., USA
SPEC supports various Yamaha product lines and marketing functions from press events to social media marketing and branding. We provide strategic and tactical support, from decades-long thought leadership campaigns to simple one-time projects.
Media Events and Launches
Need to present your product, brand, message to the world (or, maybe just part of it)? A smart and strategic media launch can be a solid tactic. We've supported various Yamaha product and initiative launches by creating, coordinating and hosting our own national and global press events and by leveraging consumer and industry trade show opportunities. High level strategy to hands on activation. SPEC's media relations expertise is deep and dedicated.
Tied into nearly everything we do today, because now "everyone is a media outlet" thanks to social media, SPEC supports social strategy and activation across multiple channels for multiple Yamaha brands and product groups. We're experts in social, and that has helped us consistently grow targeted, loyal and engaged followings that help to extend our messages through today's digital word-of-mouth.
How many agencies do you know that have helped create, launch and grow a decade-long thought leadership program rooted deep in authentic messaging and extending far beyond your typical PR campaign? (Spoiler: We’re one of them.) This is heady, immersive stuff that requires wisdom and dedication along with adaptive thinking and the ability to grow with your customer base. And we don’t just get it, we do it, and we dig it.