SPEC serves as Silver Air's PR and Social Media marketing team providing strategic and tactical support from branding and messaging to media outreach and content marketing.
Targeted Media Relations
Developing and dialing in your message is critical to clear, concise communication. Part of our work with Silver Air includes drilling down to the essence of their core messages. Getting laser focused on what's most important to them ... and their clients. And crafting messages that resonate and relate. The next step is getting that message out, and we've helped do this through targeted and consistent industry and consumer media relations landing news and feature editorial coverage and putting them on the digital (and print) media map.
You don’t just “start a Facebook page” and automatically get a free fan base. Social media is ever changing and even maturing a bit ... which also means it’s more competitive than ever. We’re not interested in buying a bunch of bot likes and mailing in useless numbers reports. We build social campaigns and manage across social platforms based on specific business goals, targeted reach, and engaged audiences. Oh, and we can launch and grown social followings like we’ve done for Silver Air too.
Visual story telling is critical for most businesses today. We’re big fans of photo and video production, and we produce content (typically with help from our network of extremely talented professional photographers and videographers) across the board for all clients, including several shoots that we’ve done with Silver Air to help tell their story through earned, paid and owned media channels.