Nebraska Star Beef
and Lucky Beef Jerky
SPEC provided targeted digital marketing support to Nebraska Star Beef and Lucky Beef Jerky. In our first full year, we helped more than double online sales, and supported year-over-year growth through targeted content placement, social media marketing and email marketing campaigns while simultaneously helping them build out their in-house marketing capabilities.
Sometimes the shortest distance is still a straight line, and for Nebraska Star Beef that Iine meant selling direct to consumers through their own website. By improving messaging and branding, connecting consistent social media and email campaigns, and placing targeted editorial, we helped our friends in Nebraska (who happen to have AMAZING steaks and jerky) double online sales in our first year working together. Period.