Strategic, Pragmatic, Effective Communications
SPEC Create
How we work
- Simple to cinematic photo and video productions
- Concepting, storyboarding, scripting
Plug-and-play simple shoots or start-to-finish productions - Editing and post production
Where We Work
- In-studio
- On location at consumer or industry events, and creating authentic lifestyle settings
- Portraits and profile stories
- Cross-collaboration by bringing partners together for efficient and authentic content creation opportunities
Distribution
- Owned channels like client websites, email campaigns and social media channels
- Editorial channels
- Ambassadors and influencers
SPEC Connect
Connections are core to any relationship and every business. Whether you’re connecting with consumers, media, partners, or employees, SPEC brings expertise and experience in helping clients craft messages and make connections that matter.
Our team of professional Connectors and Communicators are experts in the areas of:
- Key message development
- Journalistic style writing and creative copywriting
- Media, Influencer, Ambassador relations
- Product launches, seeding, sampling and reviews
- Social media channel and content management
- Social media advertising
- Planning, coordinating, hosting press events
- Supporting consumer and industry events
- Virtual presentations and meetings
SPEC Consulting
We believe in the power of communications, and we understand that not every client needs full service. Sometimes, a little direction is all that’s required to get your story headed in the right direction.
SPEC’s consulting services include:
- Message development
- PR strategy and planning
- Media training
- Thought leadership
- Communications and brand audits
beCause Marketing
Cause marketing has never been more relevant, important, or impactful. Aligning your brand with the right cause and communicating your support in the right way can be challenging. SPEC’s expertise combined with our passion for leveraging our skills to make the world a better place feed our beCause Marketing initiative.
And we don’t just pitch it, we live it. SPEC staff members get a week a year for their own volunteer projects, and SPEC invests time and resources into our own causes both personally and professionally.
