Our News

From client announcements to case studies and agency news, welcome to our blog, the SPECtacle.

Yamaha Bicycles funds the first All Kids Bike program in Santa Barbara as part of their RideSB100 sponsorship!

Donation Made at Ride Santa Barbara 100 Funds Bikes, Curriculum, and Instruction December 07, 2021 09:00 ET | Source: Yamaha Motor Corp., USA CYPRESS, Calif., Dec. 07, ...
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Authentic Activation on the Arizona Peace Trail

We had a ton of fun activations in 2021, but this was one of our favorites. Our task was to create an authentic activation, test ...
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Ride Santa Barbara’s 10-year-anniversary ride sells out!

Strand, Lozoya, Terry, and Tomasich win Gibraltar Challenge; Yamaha Power Assist Bicycles Awards $5,000 All Kids Bike Grant to Harding University Partnership School of Santa ...
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On the road with the California Coast Classic!

Working from the seat of a bicycle isn’t for every agency, but … we’re not the typical flacks! When the Arthritis Foundation needed communications support ...
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Our New Skydio Drone

We went out to test our new Skydio drone, and we came home with what became the anchor shot for a new series of Recreate ...
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Arthritis Foundation’s California Coast Classic Bicycle Tour Presented by Amgen is Back for 2021

$1 Million Fundraising Goal Set for Riders both on the Tour and Riding Remotely SAN FRANCISCO – September 21, 2021 /ENDURANCE SPORTSWIRE/ — The Arthritis ...
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Yamaha Outdoor Access Initiative and Recreate Responsibly Coalition Partner to Ensure Access to Public Lands for Outdoor Recreation

Collaborative Awareness Campaign Hits on the Need for Stewardship Among Public Land Visitors, Providing Support for Projects via the Yamaha Outdoor Access Initiative August 24, ...
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Yamaha Celebrates 4 Million Units Assembled in the USA

Wolverine RMAX2 1000 Side-by-Side Marks Milestone in Yamaha’s U.S. Manufacturing 12 August 2021 15h30 HE | Source: Yamaha Motor Corp., USA MARIETTA, Ga., Aug. 12, 2021 (GLOBE ...
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Making an Historical Impact

When Yamaha introduced a new level of Side-by-Side, we new we had to take the typical press test drive experience to a whole new level ...
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Case Studies

Case Studies
Silver Air
Case Studies
Pelican Products
Case Studies
Yamaha Motor Corp., USA
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