Our News
From client announcements to case studies and agency news,
welcome to our blog, the SPECtacle.
SPEC PR Joins 2022 California Coast Classic Bicycle Tour + Arthritis Challenge Experience, Presented by Amgen
April 22, 2022 Arthritis Foundation Appoints SPEC as Agency of Record for its Leading Annual Fundraiser LOS ANGELES – April 22, 2022 /ENDURANCE SPORTSWIRE/ ...
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Joining the Motorcycle Industry Council 
SPEC PR and our group of storytellers passionate about outdoor recreation are excited to officially join the Motorcycle Industry Council (MIC). https://www.mic.org/ While we’ve been ...
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Yamaha Bicycles Introduces Two New e-Bikes for the U.S. Market
New Wabash RT Gravel Adventure Model and CrossCore RC Fitness Commuter Feature All-New Drive Unit, Integrated Batteries, and 28-mph Class 3 Pedal Assist Cypress, Calif. – March 3, ...
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Launching new Yamaha e-Bikes!
Yamaha has a couple of awesome new power assist e-Bikes that we’ve been dying to talk about ever since we first heard about them. I ...
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ALL KIDS BIKE® Taps SPEC PR for Marketing Communications Support in 2022
SPEC Supports Select National and Regional PR, Social Media and Content Creation for the National Movement to Teach Kids to Ride Bikes in Public Schools ...
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As 2021 Comes to a Close
It’s the end of the year, and we’re taking stock of our blessings. We’ve been fortunate again this year to have a thriving business, great ...
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Working With Influential Ambassadors
Working with celebrity athletes is always fun, sometimes challenging, and can provide some cool results if the activation is right. But working with athletes who ...
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Yamaha Bicycles funds the first All Kids Bike program in Santa Barbara as part of their RideSB100 sponsorship!
Donation Made at Ride Santa Barbara 100 Funds Bikes, Curriculum, and Instruction December 07, 2021 09:00 ET | Source: Yamaha Motor Corp., USA CYPRESS, Calif., Dec. 07, ...
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