Our News

From client announcements to case studies and agency news, welcome to our blog, the SPECtacle.

We’re hiring a new PR / Event Coordinator!

Position Title: PR / Event Coordinator – Outdoors, Motorsports, Cycling Job Summary: Boutique LA-based Public Relations agency specializing in outdoor recreation and representing a portfolio ...
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Expanding Reach with Bucket List Activations

Here’s the challenge: Produce an authentic experiential activation that will blow away your top media AND top customers. Throw in a mix of diverse media ...
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Yamaha Rehabilitates Popular OHV Area in San Bernardino National Forest

Employees Volunteer Time for Conservation Alongside Southern California Mountains Foundation MARIETTA, Ga. – October 17, 2022 – Yamaha Motor Corp., USA, continues to demonstrate its ...
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Yamaha Pledges $500K, Urges All to Get Outdoors on September 24

Yamaha Outdoor Access Initiative Celebrates National Public Lands Day and National Hunting and Fishing Day MARIETTA, Ga. – September 21, 2022 – Yamaha Motor Corp., ...
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Yamaha Continues Investing in the Future for Outdoor Enthusiasts

New Yamaha Grants Aid Public Land Managers, Recreationalists, and Thousands of Kids Nationwide MARIETTA, Ga. – August 25, 2022 – Yamaha Motor Corp., USA, today ...
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Why beCAUSE Marketing Matters: The Yamaha Outdoor Access Initiative Case Study

It is one of the programs that makes it easy to get up in the morning and do the work we love to do. Back ...
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Rubicon SPEC

The Rubicon Trail – it’s remote, it’s filled with vehicle-crushing rock climbs, and it’s known as an “expert-only” OHV and Jeep trail. Many have tried to ...
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Yamaha Honors 14 Years and $5 Million in Outdoor Access Initiative Grants

Employees Join The Great Outdoors Fund and Grant Recipient for Georgia Trail-Rehabilitation Project MARIETTA, Ga. – June 2, 2022 – Yamaha Motor Corp., USA, marked ...
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ALL KIDS BIKE WRAPS SIXTH SCHOOL DELIVERY COMPLETING YAMAHA’S 2021 OUTDOOR ACCESS INITIATIVE GRANT

https://youtu.be/hzgEDwyuLW4 April 27, 2022 12:06 ET | Source: Strider Sports International Inc. Rapid City, SD, April 27, 2022 (GLOBE NEWSWIRE) — In 2021, All Kids Bike, the nationwide ...
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Case Studies

Case Studies
Silver Air
Case Studies
Pelican Products
Case Studies
Yamaha Motor Corp., USA
Case Studies
Nebraska Star Beef & Lucky Beef Jerky
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