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Making an Historical Impact

When Yamaha introduced a new level of Side-by-Side, we new we had to take the typical press test drive experience to a whole new level as well. Enter, the iconic Rubicon Trail. One of the most infamous off-road trails in the world, no powersports OEM had attempted to host a press event here before. Challenge […]

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Yamaha Motor USA Headlines Season Premiere of “Modern Marvels: Machines” on The HISTORY® Channel

Watch Host, Adam Richman, Discover How Yamaha Builds “Incredible Machines” at the Yamaha Motor Manufacturing Corporation of America in Newnan, Georgia July 27, 2021 12:00 ET | Source: Yamaha Motor Corp., USA MARIETTA, Ga., July 27, 2021 (GLOBE NEWSWIRE) —  Yamaha Motor Corp., USA, a recognized leader in outdoor recreation, was recently featured on The HISTORY® Channel’s season premiere

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World Bicycle Relief Raises USD $1 Million for Women and Girls at Conclusion of Mid-Year Fundraising Campaign

Over 900 riders in 33 countries participate in second annual Pedal to Empower July 06, 2021 09:00 ET | Source: World Bicycle Relief CHICAGO, July 06, 2021 (GLOBE NEWSWIRE) — World Bicycle Relief, the global nonprofit that mobilizes people through the Power of Bicycles®, today announced the successful conclusion of its mid-year fundraising campaign, “Women on Wheels.” Capped

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Yamaha Delivers Essential Support to Public Lands for Outdoor Recreation

Outdoor Access Initiative Contributes Over $350,000 to Land Conservancy in 2020 March 31, 2021 09:00 ET | Source: Yamaha Motor Corp., USA MARIETTA, Ga., March 31, 2021 (GLOBE NEWSWIRE) — Yamaha Motor Corp., USA, today announces the completion of the 2020 Yamaha Outdoor Access Initiative (OAI) grant cycle with funding decisions for the fourth quarter. In total, Yamaha

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Yamaha Announces 2021 Side-by-Side and ATV bLU cRU Race Support

YamahabLUcRU.com Yamaha Factory-Supported Racers and Increased Championship Payouts January 12, 2021 15:00 ET | Source: Yamaha Motor Corp., USA MARIETTA, Ga., Jan. 12, 2021 (GLOBE NEWSWIRE) — Yamaha Motor Corp., USA, pledges over $130,000 in Side-by-Side (SxS) and ATV bLU cRU championship racing bonuses for the 2021 season. Yamaha’s bLU cRU program offers championship contingencies ranging from $500 ShopYamaha.com gift cards to

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Yamaha bLU cRU Racers Secure Multiple National Championships in 2020

Podium-Proven YXZ1000R, YFZ450R, and YZ250FX Racers Claim Victories Nationwide December 15, 2020 16:16 ET | Source: Yamaha Motor Corp., USA MARIETTA, Ga., Dec. 15, 2020 (GLOBE NEWSWIRE) — Yamaha Motor Corp., USA’s Side-by-Side (SxS), ATV, and off-road motorcycle bLU cRU racers wrapped up the 2020 racing season, locking in several national championships and finishing on the podium across numerous series,

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All Kids Bike and Celebrity Athletes Bring Bikes to Students in Bentonville

Hall of Fame Mountain Biker Brian Lopes Leads ALL STAR Roster of Celebrity Athletes Through Northwest Arkansas, the “Mountain Bike Capital of the World” November 23, 2020 09:00 ET | Source: All Kids Bike BENTONVILLE, Ark., Nov. 23, 2020 (GLOBE NEWSWIRE) — All Kids Bike, a nationwide movement of the Strider Education Foundation, is on a mission to

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Yamaha Wolverine RMAX 1000 Models Now in Select Dealers Nationwide

Yamaha to Host Livestream Covering the Class-Leading Side-by-Sides October 21 October 08, 2020 11:55 ET | Source: Yamaha Motor Corp., USA MARIETTA, Ga., Oct. 08, 2020 (GLOBE NEWSWIRE) — Yamaha Motor Corp., USA’s all-new, class-leading 2021 Wolverine RMAX 1000 Side-by-Sides (SxS) have been arriving at Yamaha dealers nationwide since their debut early last month. In addition, Yamaha plans

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