Evolution
"The only thing that is constant is change."
Heraclitus
Media is changing. PR and digital marketing are changing. We are constantly changing. But if someone tells you this is a new concept, well, maybe it's just new to them. SPEC partners have been living this changing world for decades. Our careers, our specialties, our expertise have all changed with the times. We get it, and we approach all campaigns with fresh perspectives and the latest tactics.
Process
Start with an awesome brand or product.
Identify your business goal, your "why."
Develop a specific, targeted, measurable campaign.
Activate and follow-through.
Track, measure, report.
Measurement
From simple projects to long-term campaigns, mapping back to business goals is rule number one. We have fun doing what we do, but we don't do it just for fun. (KPIs -- Yea, they matter.)
Utilizing internal processes (and sometimes combined with dedicated tracking resources) we track, monitor, measure, and report on each campaign to ensure we're getting the results we need and garner key learnings for future programs.
Case Study
Yamaha Motor Corp., USA
SPEC supports various Yamaha product lines and marketing functions from press events to social media marketing and branding. We provide strategic and tactical support, from decades-long thought leadership campaigns to simple one-time projects.
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Case Study
Silver Air
SPEC serves as Silver Air's PR team providing strategic and tactical support from brand development and messaging to media relations and social media support.
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Case Study
Nebraska Star Beef and Lucky Beef Jerky
SPEC provides targeted digital marketing support to Nebraska Star Beef and Lucky Beef Jerky. In our first full year, we helped more than double online sales, and we're still supporting year-over-year growth through targeted content placement, social media marketing and email marketing campaigns.
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Select Clients
SPEC Team
SPEC partners have more than four decades of combined communications experience. SPEC is supported by a national network of associates with expertise in media relations, social media, writing, design and development.
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